ANA Multicultural Conference
"It gives us the capability to have a single voice to the consumer," said Jeffrey Bowman, director of more


One message, or many?
“The ethnic ad model has not changed since the 1960s,” says Jeffrey Bowman, head of more


Telling Stories for a Cross-Cultural Marketplace
The cross-cultural point of view uses insights from both the general and multicultural markets, celebrating the similarities and as well as the more


Mosaic Marketing Takes a Fresh Look at Changing Society
OgilvyCulture “represents an effort to build on” the work of those internal organizations “and take it out of the agency as an external-facing agenda,” said Jeffrey Bowman, who heads more


WPP Endorses Cross Cultural Marketing
Cross-cultural marketing aims to target the general market, which currently has a diverse demographic mix. Rather than targeting any individual sector or industry more



Grand Prix - Strategy

Gold - National

Special Prize - Best Use of Data/Measurement

Most Creative and Effective

Beacon Award