Press


 

ANA Multicultural Conference
"It gives us the capability to have a single voice to the consumer," said Jeffrey Bowman, director of OgilvyCulture...read more

 
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One message, or many?
“The ethnic ad model has not changed since the 1960s,” says Jeffrey Bowman, head of OgilvyCulture...read more

 

Telling Stories for a Cross-Cultural Marketplace
The cross-cultural point of view uses insights from both the general and multicultural markets, celebrating the similarities and as well as the differences...read more

 

Mosaic Marketing Takes a Fresh Look at Changing Society
OgilvyCulture “represents an effort to build on” the work of those internal organizations “and take it out of the agency as an external-facing agenda,” said Jeffrey Bowman, who heads OgilvyCulture...read more

 

WPP Endorses Cross Cultural Marketing
Cross-cultural marketing aims to target the general market, which currently has a diverse demographic mix. Rather than targeting any individual sector or industry exclusively...read more

 
 
 

Awards

Grand Prix - Strategy

Gold - National

Special Prize - Best Use of Data/Measurement

Most Creative and Effective

Beacon Award