Frequently Asked Questions

After nearly five years of professionally speaking at events, Jeffrey often hears the same questions from event organizers and speaking bureaus. To help make life easier for you, we have compiled some of the most commonly asked questions below with responses from Jeffrey:

Want to connect directly or still need an answer that’s not included below or in the brochure? Send Jeffrey an email at jeffrey.bowman@reframethebrand.com or give him a call at 512.466.6592 and he will get back to you in less than 24 hours!

[ Open All | Close All ]
Q: What can Jeffrey speak about?
I am most often asked to deliver a talk that will inspire an audience to create better enterprise organization and more effective marketing and communications for the New Majority. Rather than focusing only on marketers, though, my talks are often tailored to an audience that is not only filled with communicators or sales people – but broader groups as well. In the recent past, I have spoken to audiences within business, education and government sectors.

Q: How customized will Jeffrey’s talk really be?
As you might expect, I do have some prepared stories that I reuse. Honestly, that’s better for everyone – since most event planners don’t want completely untried material. Also, if there is a particular element of a talk that I already did which you watched online and loved – let me know! That way I can make sure to include that in my talk for your audience as well. I aim to always pair stories which have been tested to resonate with a live audience together with new original content. How much exactly is customized? I’d say most of my presentations have about 20% new and original content tailored specifically for an audience.

Q: How do I know he understands my audience and industry?
Thanks to the past 20+ years working in sales, operations, brand, consulting and agencies, I have had some experience in almost every industry you can imagine. The point is, I have never been focused on a single industry. As a result, the perspective I bring to your event is based on some industry knowledge of your space, combined with the ability to make relevant parallels to other industries and bring an informed outside perspective.

Q: Does Jeffrey work with speaking bureaus or agencies?
Yes, I frequently do work with some of the top speaking bureaus in the business and my rates are commissionable for speaking bureaus. In addition, if you are working for a speaking bureau and need more detail from me in order to help present me to your client, please contact me directly. I’m always happy to put together a customized talk description for your client’s industry and theme at their event.

Q: How often does Jeffrey speak at events?
In a typical year I will usually deliver between 10 and 20 talks (between 3-4 per month). This is on the lower end for professional speakers – and the reason is because I prefer to balance my speaking with my publishing, consulting and executive education work. I speak at events I have a passion for – but will sometimes refuse a speaking opportunity or refer a fellow speaker if it’s not the best fit. Most of all, I do not speak so often that I’m likely to get burned out or force myself to resort to delivering canned uncustomized talks.

Q: What if I need something other than a 1 hour keynote?
Unlike other speakers, I don’t always need all the attention to be on me. I have been moderating keynote panels for a number of events. For both roles, I understand the combination of providing a dynamic and high-energy voice to an event while also being able to stand back and let others take the spotlight.

Q: What are Jeffrey’s travel requirements?
I live in the New York City area and travel from either LGA, JFK or EWR. For any events in locations further than 3 hours by flight, I typically request direct business class flights. For shorter than 2 hours, I request direct flights – however economy class tickets are typically fine. Let’s be honest … if a flight is less than 2 hours, business class doesn’t really matter!

Q: How much does it cost to book Jeffrey?
This is where most speakers usually will tell you that “it varies.” It does for me too – but that’s not particularly useful for you so I’d rather just be transparent about it. My typical speaking rate is between $20,000 USD for domestic U.S.-based events and up to $30,000 for International events. On occasion, I will speak at a discounted rate depending on the event location (if I happen to be in the area already), the audiences, or if you have something other than money to offer and we can come to an agreement that works for both of us. If you’re in doubt about whether you can make the budget work, I encourage you to get in touch and let me know what you’re working with. It never hurts to try!

Q: Why is it so expensive?
If the rates seem high to you – I can just share that they are fairly standard in the industry for someone with the type of background and experience that I have. And I can guarantee that when I participate in an event, I aim to earn every dollar of my fee by working hard to customize my talk, be part of your event and generally super easy to work with.

Q: Why is it so cheap?
If you are a professional event organizer used to booking speakers of a certain type, this rate may seem lower than what other speakers with a similar history seem to charge. The reason for that is simple: my intention is to increase these rates over time. For the time being, though, I am more interested in keeping my rates lower and participating in more higher quality events.

Q: We don’t pay our speakers – most of them do it for the networking. Does Jeffrey do that too?
I completely appreciate that model of event – but the truth is I have been doing less and less of these. The main reason is because speakers who focus on this type of event aim to use their time on stage to drive their own business opportunities. I know this because it’s what I used to do when I had a day job working at a large agency. My only goal now is to make sure your audience gets the most value … and not generating leads for myself. For that reason, with a few rare exceptions, I typically don’t participate in events that are networking only.

Q: We are a nonprofit or educational institution – can we get a discount?
I would love to try and make something work and do support nonprofit groups as often as I can with mentoring or presentation at their events. Unfortunately with the launch of the book and the community, I have to be very careful with partners I select to support. Just get in touch and I’ll be happy to see what I can do to support your efforts.