About Jeffrey L. Bowman
Jeffrey is an author, founder and chairman of the REFRAME: The Brand™, an organization dedicated to preparing executives for the New Majority. The organization provides Total Market Enterprise™ advisory, education and training through a SaaS platform. Launched in 2003, Bowman has grown the organization from 61 members to over 200 members.
As a former senior partner and managing director at Ogilvy & Mather, one of the world’s largest advertising and communications agencies, it was there where Bowman pioneered a new communications model that bridged the general market and multicultural marketing communications approach. Today, he leads the industry charge in transforming brands and businesses for the New Majority.
Author of the highly acclaimed The Cross-Cultural Report and the Brand Cross-Cultural Index, two firsts for the industry, Bowman has become advertising’s most recognized pioneering thought leader and practitioner on the Total Market approach. This new industry category challenges the antiquated approach to marketing and advertising developed in the 1950s and taps into all the new and emerging consumer segments that are currently transforming the world’s population.
Bowman’s highly anticipated book “REFRAME The Brand: The Total Market Approach to Reaching the New Majority” is scheduled to be released this fall and will serve as the first industry guide for businesses eager to take advantage of the New Majority opportunity using the Total Market approach. The guide highlights ways brands and businesses are able to systematize the Total Market Enterprise™ process and shares best practices required for teaching organizations, marketers, and education leaders how to connect with and profit from the New Majority.
A true strategist and pioneer, Bowman is known for change management and marketing effectiveness work with global brands British Petroleum (BP), British Airways, Coca-Cola, Campbell’s, GAP, IKEA, Kimberly-Clark, S.C. Johnson, Mass Mutual, MetLife, PepsiCo, Unilever, United Airlines, Verizon, and Wyndham, among others. His pioneering work in reframing the marketplace has been covered in The New York Times, Advertising Age, and The Economist.
Bowman lives in New York City with his wife and two daughters.